New Holland Wins Good Design Award For Advanced Electric Compact Wheel Loader

This post is courtesy of CNH Industrial.

The W40X Electric Power, New Holland’s new compact wheel loader, has won a Good Design award, one of the world’s most significant design prizes, acknowledging the role played by styling in complementing the practical aspects of machine engineering.

Aimed at users operating in indoor or urban areas, the W40X Electric Power, which is just 1,650mm wide, produces zero emissions and low noise levels from an all-electric drive system powered by a 23kWh battery that is supported by a three-year warranty. This provides 39kW rated power, with a 3-6 hour work time, depending on application.

To match its advanced propulsion technology, the W40X Electric Power was styled in a special edition created exclusively for Agritechnica 2023 by CNH’s Industrial design team. Coloured in the ‘Clean Blue’ that characterizes all New Holland electric products, the styling incorporates the iconic New Holland leaf symbol on the rear hood. Imitating the loader bucket shape, an interlocking geometric triangular motif is carried through the length of the machine from the engine hood at the rear to the see-through driver’s door glass and on to the loader boom, unifying the machine’s design language.

Total operating weight is 3.9t and bucket payload 1.0t with a standard 0.5m3 bucket size. An innovative attachment linkage has been designed specifically for battery electric vehicles, offering the same strength and durability as a standard design, but with reduced weight and a 5% advantage in required working energy. Automated functions, including return-to-dig, return-to-travel, and return-to-height, ease boom and bucket control for the operator. Electro-proportional controls can be independently customized to suit job type and preference, and load-sensing hydraulics permit precise simultaneous movement for full safety and efficiency.

“This Good Design award is a great recognition of our design team’s role in producing the W40X Electric Power styling that matches the innovation within the machine,” says David Wilkie, CNH Head of Industrial Design.

“This is a machine that required a striking style to show it offers something different within, and we’re delighted this was recognised by the Good Design judges.”

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